Woodland Hills Graphic Design and Website Design | Stand Alone Design,Inc.

A Fresh Perspective on Package Design

Your In-Store Sales Person

Stand Alone Design knows that product packaging is the one of the most important components in selling a product; after all you don’t have a sales person in a retail store pushing your product. Your package has to speak for itself and it has a very limited time to do so. Product packaging can be defined as the art and science of creating boxes, covers, tubes, bags and other containers that are sturdy enough to protect the product inside and that are effective promotional pieces in themselves. To a very large degree, the quality of design work on the package affects how well your products sell. When shopping, you reach for products whose packaging are attractive and look professional, and you instinctively shy away from unattractively packaged products. The design of the container along with the images, logos, marketing text, ingredients and fine print, all go into creating something people will feel confident to buy. Therefore it is essential that your packaging be of the highest quality and speak to the specific audience you are targeting.

Standing out from the crowd
With around 40,000 different packs to choose from in the average supermarket, across food and non-food items, the challenge is to stand out from the crowd. Over 70% of purchase decisions are made at point of purchase. There are thousands of products competing for shoppers' attention in store and, according to various research findings; a pack on a supermarket shelf or retail store has less than three seconds to grab that attention. This is where Stand Alone Design comes in to play. We spend countless hours researching and comparing products to see what works and what sits on the shelf and why. We create a package that speaks to your target market and target user. The style of your packaging doesn’t necessarily need to be loud and obnoxious it just has to be clear to the audience for which it is intended.

Upon completion of your package design, you may choose to send the files to the printer of your choice or Stand Alone Design can oversee the printing of your project with one of our hand-selected print vendors.

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